International Journal of Innovative Agriculture & Biology Research 3(2):25-33, April-June 2015


© SEAHI PUBLICATIONS, 2015

PROFITABILITY OF PINEAPPLE MARKETING IN PORT HARCOURT LOCAL GOVERNMENT AREA OF RIVERS STATE, NIGERIA



WILCOX, G.I.; *OMOJOLA, J. T. & OKPOEBO, J.N.

Department of Agricultural Science, Ignatius Ajuru University of Education Port Harcourt, Nigeria
*Corresponding Authors’ e-mail: igbimwx@yahoo.co.uk

ABSTRACT
This study investigated the profitability of pineapple marketing in Port Harcourt Local Government of Rivers State, Nigeria. Purposive and simple random sampling methods were used to select 6 daily markets and 66 respondents respectively. Data were collected using structured questionnaire and personal interview, and analysed using descriptive statistics and budgetary techniques. Pineapple marketing was dominated by females (100%) at the active age of 27 years. One product flow channel exists for pineapple marketing: Wholesaler/Retailer – Consumer. About 0.49% efficiency was recorded in pineapple marketing in the study area. Positive net marketing income of N17,553.88 and net return on investment of N1.06, proved the enterprise was profitable. Lack of storage, bad road, too many middlemen, no standard measurement, high cost of the product and high transportation cost hindered pineapple marketing in the area. Construction or grading of rural road in the state, provision of modern storage facilities, soft loans and cheap mass transport with the establishment of uniform weight and measurement would mitigate the problems and ensure enterprise sustainability.
Keywords: Profitability, Pineapple, Marketing, Port Harcourt, Rivers State, Nigeria