International Journal of Innovative Education Research 3 (2):21-38, April-June 2015


SEAHI PUBLICATIONS, 2015

THE ROLE OF COMPETITIVE STRATEGIES ON PERFORMANCE OF PRIVATE UNIVERSITIES IN KENYA: A CASE OF MOUNT KENYA UNIVERSITY



1KIPTUM Raymond Kipruttoh & Dr.Kepha OMBUI2
1MBA Scholar Jomo Kenyatta University of Agriculture and Technology, Kenya
2Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

ABSTRACT
One of the most striking developments during the last two decades is the spectacular growth of demand for university education in the global landscape, thus calling for formulation of strategies in both the developed and developing nations which must be designed in order to stimulate further growth and development. The objectives of the study were; to determine the extent to which adoption of competitive strategies has influenced performance of Mount Kenya University in terms of satisfaction of social needs enhancing innovation and creativity, promotion of diversity and enhancing research and development. This study adopted descriptive research design. The study population was the staff of Mount Kenya University with the main target being the 240 staff stationed at the Headquarters, Thika. The study adopted stratified sampling technique to form a sample size of 72. The researcher used a self- administered questionnaire to collect data. Data collected was then coded by use of computer package SPSS and then analyzed, interpreted and presented in form descriptive statistics and inferential such as regression. The study revealed that universities have accomplished satisfaction of social needs like poverty reduction and enlightening of the masses by providing a forum of exposure. It was further revealed that most of those that have gone to universities were likely capable as discharging the responsibilities. The study also revealed that university education has contributed to good governance as majority of the respondents agreed that university education has been instrumental in promoting good governance in places of work.
Keywords: competitive strategy, social needs, diversity, private university