International Journal of Innovative Social Sciences & Humanities Research 3(2):1-7, April-June 2015


© SEAHI PUBLICATIONS, 2015

DEMOGRAPHIC FACTORS ASSOCIATED WITH ENTREPRENEURIAL PERFORMANCE AMONG RURAL WOMEN: A CASE OF FUNYULA WOMEN IN KENYA



Pamela A. CHEBII 1* Joash O. OGADA 2 Gordon ACHAR 3
1School of Human Resource Development, Department of Quantitative skills and Entrepreneurship, Moi University, P.O. Box 3900-30100, Eldoret, Kenya.
2School of Human Resource Development, Department of Quantitative skills and Entrepreneurship, Moi University, P.O. Box 3900-30100, Eldoret, Kenya.
3School of Human Resource Development, Department of Quantitative skills and Entrepreneurship, Moi University, P.O. Box 3900-30100, Eldoret, Kenya.
* E-mail of the corresponding author: pamelachebii@gmail.com

ABSTRACT
Demographic factors can be associated with entrepreneurial performance of individuals. These factors include gender, age, marital status and number of children under the care of the women entrepreneurs. Funyula division located in Samia district of Kenya has over the years shown high poverty levels. Despite the fact that a number of development agencies have come up with various entrepreneurial activities in Funyula Division, a large number of income generating activities among Funyula women groups have failed to pick up after their establishments. This study therefore, sought to examine the demographic factors associated with entrepreneurial performance among rural women. The study was guided by McClelland’s Needs-Based Motivational Theory. The study used a survey research design method. Simple random and purposive sampling techniques were used to select respondents and key informants respectively. A sample size of 310 women entrepreneurs was drawn and data was collected by the use of observation, key informant interviews, and questionnaire administration methods. Data collected were analyzed both qualitatively and quantitatively. The results indicated that there is a strong association between the ages of Funyula women entrepreneurs and venturing into business. To test whether there was association between age and women entrepreneurship, Yule’s Q test was conducted and the results indicated that there is a strong association between the ages of Funyula women entrepreneurs and venturing into business. The majority (65%) were married with children while15% were single with children. The study observed that majority of the women entrepreneurs (79%) had 4-6 children.
Keywords: Demographic factors, entrepreneurs, entrepreneurial performance, rural women